Just another Network site

How Startups Are Catering To India’s $35B Liquour Market, The 3rd Largest In The World

TIL How startups are catering to India's $35 billio...  thoughts? via @Forbes

  • India is the third largest liquor market in the world.
  • As young consumers join the group of legally permitted age for alcohol consumption, startups are making beers, designing apps, and planning for the partygoer’s next morning all in a bid to capitalize on this booming market.
  • @Forbes: How startups are catering to India’s $35 billion liquor market:

    How Startups Are Catering To India’s $35B Liquour Market, The 3rd Largest In The World

India is the third largest liquor market in the world. As young consumers join the group of legally permitted age for alcohol consumption, startups are making beers, designing apps, and planning for the partygoer’s next morning all in a bid to capitalize on this booming market. @Forbes: How startups are catering to India’s $35 billion liquor market:

@FundedNews: TIL How startups are catering to India’s $35 billio… thoughts? via @Forbes

Even as the country prepares to ban liquor sales near major highways to curb drunk driving this year, consumption of alcohol in India has expanded at an average of 8.9% annually in the past six years, reaching an estimated $22 billion (1.46 trillion rupees) last year.

As beer continues to be viewed as an entry level drink compared to spirits, craft beer is expected to see a surge in sales across major cities in India.

Due to these strong fundamentals in the beer market, Ishaan Puri launched India’s first home brewed craft beer in October 2016; White Rhino was an instant success.

Unlike Ankur Jain, Ishaan Puri kept White Rhino’s distribution restricted to Gurugam before he entered parts of New Delhi at the end of December 2016.

At present, White Rhino is available in two variants, a Belgian style wheat beer and a Munich style lager priced for more than $2 (Rs 160) in New Delhi and Rs 150 in Gurugram.

India is the third largest liquor market in the world. As young consumers join the group of legally permitted age for alcohol consumption, startups are making beers, designing apps, and planning for the partygoer’s next morning all in a bid to capitalize on this booming market.

@Forbes: How startups are catering to India’s $35 billion liquor market:

How Startups Are Catering To India’s $35B Liquour Market, The 3rd Largest In The World